Industry:
Baby + Kids Fashion
Services:
Visual Merchandising, Paid Ads, Packaging
Monica + Andy
Monica + Andy is an organic baby clothing company that believes in a world where parents and parents-to-be feel supported and confident in their choices. As a designer, I was able to bring visual stories to life on multi-channel projects across all brand marketing.
Paid Ads
Every month, there were new clothing print releases. We wanted to engage our top-of-funnel audience, so I designed flat lay scenes to inspire expecting parents with fun ways to announce their pregnancy. I lead the creative direction, sourced props, and provided styling expertise during photoshoots. Below are top-performing photos on Instagram for likes and comments. Photography by Kelsi Greef.
Packaging
I collaborated with the Marketing Director to design packaging for crib sheets, swaddle blankets, and changing pad covers launching at Target. We incorporated playful messaging—like “peek-a-boo!” to hint at the print designs and “made with love” to highlight their heart and commitment to using high-quality organic cotton, helping the brand stand out from competitors.
Store window displays: Gummy Bear Print
To build excitement for the gummy bear print launch and drive foot traffic to the store, I collaborated with the Visual Merchandiser to design cardboard stands featuring the print. These displays allowed customers to see the details up close, and we placed one by the swings to serve as a fun, Instagrammable photoshoot backdrop.
